The passenger experience will be influenced by ride-sharing partners, including Lyft, with each company providing its own user interface. Lyft said it designed its experience to mimic existing user behavior, including customers' tendency to turn to the Lyft app not only when hailing a car but during their rides, said Jody Kelman, general manager of Lyft Autonomous. "They don't have to kind of break their foundational patterns when they're taking a ride," Ms. Kelman said. Get weekly insights into the ways companies optimize data, technology and design to drive success with their customers and employees. Other companies such as Alphabet Inc.'s Waymo LLC, General Motors Co. 's Cruise LLC and Uber Technologies Inc. are also involved in developing their own driverless ride-sharing services.